The most important event in the arable industry calendar, Cereals 2025 is set to be another action-packed year, showcasing the latest innovations, products and expert advice.Ìý
Connect with your NFU officeholders, board members and experts at the two-day event on stand 227.Ìý
Speak to our team about how the proposed inheritance tax changes will impact your farming and growing business.
With your consent, we’ll turn your story into a powerful letter to your MP, ensuring your voice is accurately represented. Ask a team member for more details and to get involved.
Ticket offer for NFU members
To access complementary tickets to Cereals, NFU members simply need to head to the and enter the code NFU25261B when booking tickets.ÌýÌý
This year when purchasing tickets, you will automatically be guaranteed free entry to Cereals 2026 when the event heads to Jeremy Clarkson’s Diddly Squat Farm. To access these tickets, please ensure you select the tick-box during the checkout process.Ìý
Please note there is limited availability. The ticket gives you access to the two days at Cereals. Access to the DirectDriller@Cereals Conference is not included.Ìý
Discover the joint NFU and NFU Mutual activity schedule.
Day one – Wednesday 11 June
8am – 9am | Young Farmers ProgrammeÌý
Over breakfast rolls, hear from David Exwood as he discusses business resilience and the importance of adopting good practices.
9am – 10am | Seed to Shelf Mainstage | Farmers Weekly Question Time
Quiz arable industry leaders including Tom Bradshaw on the big issues affecting your farm business – including ways to turn market volatility to your advantage, mitigate the impact of unpredictable weather and the latest on the Sustainable Farming Incentive and inheritance tax.
11am – 12noon | NFU stand (227) | NFU Sugar Hour
Meet members of the NFU Sugar Board and NFU Sugar staff to hear about the key work being undertaken on your behalf, and find out more about this year’s Sugar Industry Programme.Ìý
12noon – 1pm | Young Farmers Programme | Careers luncheon
The agriculture industry includes some incredibly challenging and exciting career options.ÌýFrom agronomy and scientific research to farming and manufacturing, this panel, including Thomas Price, NFU Employment & Skills Policy adviser, will cover a wide range of current career opportunities in the UK as well as those that are set to emerge over the coming years.
12noon – 1:30pm | NFU stand (227)
Enjoy lunch and meet the NFU Combinable Crops Board and team, NFU officeholders and NFU Mutual advisers.
Day two – Thursday 12 June
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12noon – 1pm | Young Farmers Programme | Careers luncheon
The agriculture industry includes some incredibly challenging and exciting career options.ÌýFrom agronomy and scientific research to farming and manufacturing, this panel, including Thomas Price, NFU Employment & Skills Policy adviser, will cover a wide range of current career opportunities in the UK as well as those that are set to emerge over the coming years.
12noon – 1:30pm | NFU stand (227)
Enjoy lunch and meet the NFU Combinable Crops Board and team, NFU officeholders and NFU Mutual advisers.
9 things not to miss at the NFU stand
Visit us on stand 227 and make the most of what's on offer across the two days.
1. Share your story on the impact of IHT changes
Speak to our team about how the proposed inheritance tax changes will impact your farming and growing business. With your consent, we’ll turn your story into a powerful letter to your MP, ensuring your voice is accurately represented. Ask a team member for more details and to get involved.
2. Win a £200 Ridgeline gift voucher
Come on stand to enter our prize draw to be in with the chance of winning a £200 Ridgeline gift voucher. Entering couldn’t be simpler, find one of our friendly membership team to complete our short survey.Ìý
3. Start a conversation with NFU Mutual
Call in and start a conversation with NFU Mutual today, who offer a wide range of products and services, farm and general insurance, life, pensions and investments, all delivered through our local agency offices.
Learn more about how NFU Mutual does business responsibly – pick up a free wild seed paper leaflet.
4. Meet with NFU Combinable Crops
Meet members of the NFU’s Combinable Crops Board to find out how they are representing you on key issues facing the sector, learn more about the NFU Combinable Crops Board Strategy: Harvesting Growth, and share your views on the challenges for your business.Ìý
5. Chat with an NFU adviser
NFU advisers are on the stand throughout the day, ready to help you with farm business related queries and to discuss how the NFU is working on your behalf on a range of issues.
6. Discover the 'then and now' agri-tech display
NFU Mutual have a ‘then and now’ display showcasing how agri-tech has evolved over the last century. They have also evolved over time to support the farming community with up-to-date developments in the agricultural industry.
Come and handle the agri-tech equipment that’s on the stand today, staff are on hand to talk to you about developments in technology on the farm.
7. Take part in the Cereals Knowledge Trail
»Ê¼Ò»ªÈËwill be part of the Cereals Knowledge Trail.
To claim your BASIS & NRoSO points, please complete our questionnaire and you will receive a stamp.
Completed stamp cards should be returned the relevant stand to pick up your points.
8. Hear more about the NFU and Openfield Cereals Development Programme
»Ê¼Ò»ªÈËand Openfield Cereals Development Programme 2025-2026 application window is now open. If you are aged 25 - 35 and have an interest in learning more about the combinable crops supply chain, ask any of our board members for more information on how you can apply.Ìý
9. Spot farm safety hazards
Join NFU Farm Safety and Transport Adviser Stuart Head as he hosts a ‘spot the farm safety hazards’ competition for your chance to win a Spada helmet worth up to £100.
He will also be available to answer any safety or transport related queries.
Key staff
Find out about the key staff that will be manning the NFU stand and how they can help you.Ìý
Speak to me about the NFU's aims and priorities for the combinable crops sector
Lee Abbey
Chief adviser (Crop and plant production)
He works closely with the national boards for Horticulture & Potatoes and Combinable Crops to develop and deliver their key strategic aims.
Speak to me about international trade, sustainability and sugar
Lydia Ballamy
NFU Graduate
Lydia has worked in the climate change, livestock and international trade teams, and is now working in the sugar team.
Speak to me about climate-friendly farming, mitigation and adaptation, net zero, GHG audits and carbon
Kate Bannister
Net zero project delivery manager
Net zero priorities are set by the member-led Net Zero Steering Group to identify benefits and barriers of transition. A key step in the journey is the development of the Sector Resilience Plans, launched at the NFU conference in February 2023.
Each sector board has outlined initial priority areas to help members identify low-carbon opportunities. The plans bring together where we need support from policy, the value chain and R&D, and will evolve as members feed into the process.
Tom Bradshaw
NFU President
The home farm is based around arable production but has also diversified into equestrian and renewables.
Tom has represented the NFU from Local Branch Chairman through to Chair of the National Combinable Crops Board.
Tom was elected to the position of NFU President in February 2024.
Responsibilities
- Animal health and welfare incl. bTB
- Trade and standards
- Climate, energy and net zero
- Food supply chain (fair dealing, mergers and acquisitions, competition, regulation)
- Animal ID and movements
- Assurance review
- Taxation and fiscal policy
- Immigration
Emily Brown
Bedfordshire & Huntingdonshire County Adviser
Emily grew up on a mixed farm in Bedfordshire and has been involved in helping out across the business, from working in the family farm shop to working with livestock and driving the combine at harvest.
She graduated from Harper Adams with a BSc (Hons) in Agriculture with Farm Business Management in 2021 and then worked as the Students’ Union president until 2022. She was also an NFU Student & Young Farmer Ambassador from 2022 to 2023 so has a good understanding of the NFU and what it can do for members.
In her spare time, Emily enjoys playing her guitar, being in the outdoors, fitness and following women’s rugby. She is also an active member of Bedford Young Farmers.
Andrew Clark
NFU Director of Policy
He joined the NFU headquarters in January 1993 from Hertfordshire County Council and has filled a variety of roles including Chief Environment Adviser and, prior to his current role, Head of Policy Services.
Andrew lives with his family in Worcestershire where he grew up on a hop and fruit farm. He has a PhD in Environment Science from the University of East Anglia and is a Chartered Landscape Architect.
Speak to me about supply chain fairness, farm assurance and other key priorities within the combinable crops sector
Luke Cox
NFU combinable crops senior policy adviser
Speak to me about economics policy, environmental markets, productivity and finance
Sanjay Dhanda
Senior Economist
Sanjay has worked as an economist for the last seven years, having previously worked in regulation and competition economics.
David Exwood
NFU Deputy President
David farms south of Horsham in West Sussex with his wife and two sons over 1200 tenanted hectares in the heart of the Sussex Weald.
Starting in 1989 with 70ha the business now has arable, dairy beef, Sussex suckler herd and sheep enterprises. In 2003 the Farm Shop opened and sells a wide range of food from the Victorian stable yard at Westons.
He has served previously within the NFU as Branch Chair, West Sussex Council Delegate, South East Regional Chair as well as four years on Governance Board.
David was elected to the position of NFU Deputy President in February 2024.
Responsibilities
- EU and international relations
- Banking
- Biodiversity
- Food labelling
- Food safety
- Food service and hospitality
- Agricultural transition (productivity, ELMs, stability)
- Plant health
- Assurance schemes
- British Agriculture Bureau
- Health, safety and wellbeing
- Agricultural transport
- Uplands
- Tenants
Speak to me about climate adaptation policy, sustainability and greenhouse gas emissions including accounting
Dmitry Feoktistov
NFU Sustainability and Climate Change Adviser
Prior to joining the NFU in 2025, Dmitry worked in the financial services sector and as a climate policy specialist at ActionAid. Dmitry holds an MSc in Food Security from the University of Edinburgh.
Speak to me about precision breeding, science and technology policy, R&D and knowledge exchange and responsible use of farm data
Dr Helen Ferrier
NFU Chief Adviser for Science and Innovation
As Chief Science adviser at the NFU she leads our policy and advocacy work on agricultural and horticultural science and research, biotechnology and data, and food safety.
She has managed teams of policy advisers within the Policy Directorate in various iterations over the years, including on food standards, animal health and welfare, plant health, better regulation, farm inputs, safety, employment, skills & training, and transport. She works extensively and proactively with organisations across all sectors of the agrifood industry and the academic community to influence Government policy, R&D funding strategies and legislation impacting NFU members.
Helen is a member of many groups and panels in the agrifood and research sectors including a non-executive Director of the NIAB (National Institute of Agricultural Botany) Board, Chair of the Crop Science Centre Alliance Board, and was appointed to Defra’s Precision Breeding Working Group in 2023.
Speak to me about sugar beet, the sugar market outlook and sugar/beet pricing
Gareth Forber
NFU Sugar commercial and market insight manager
His role is a key part of the NFU Sugar negotiating team, ensuring they have the evidence and confidence to support their positions.
The commercial analyst also provides the NFU Sugar team, board and growers with analysis of market conditions, and leads on the effective application and development of policies and regulations, including those related to the commercial relationship between NFU Sugar and the sole UK processor of sugar beet, British Sugar.
Gabriella Gregory
HOLLAND (LINCS) & NOTTINGHAMSHIRE COUNTY ADVISER
Bella joined the NFU from the hospitality and leisure industry. Working within the food and drink world with a retail and consumer focus, she wanted to flip that table to champion British produce and all the dealings our network of farmers and growers face day-to-day.Ìý
Emma Hamer
WORCESTERSHIRE COUNTY ADVISER
Emma graduated from the University of Leicester with a degree in biology and worked as a plant breeder for CPB Twyford before becoming a plant health and seeds inspector with MAFF – now Defra.
As well as the day job, she and her husband run a small beef and arable enterprise where they practice regenerative or conservation agriculture. Emma is a BASIS and FACTS qualified agronomist and sits on the NRoSO register. Her keen interest in botany and agronomy helps in her role as secretary to the NFU Midlands Combinable Crops Board.
Outside work, Emma is active on several community groups and enjoys sewing, walking, travel, natural history, conservation and spending time with her family.Ìý
Speak to me about farm safety, mental and physical wellbeing and transport policy
Stuart Head
NFU environment assistant adviser
Speaking to farmers regarding the adjustments they've implemented in their farming practices is one of Stuart's key roles, as well as focusing on enhancements to both environmental sustainability and business performance.
These case studies serve as guidance for other NFU members striving to build robust and adaptable businesses.
Stuart is editor of the Environment Matters newsletter (which you can subscribe to via the My Profile section) and manages the NFU Environment X account.
Before joining the NFU, Stuart was awarded a BSc in geography from the University of Edinburgh, with a particular focus on the physical aspects of the discipline.
In his free time, Stuart enjoys playing hockey and badminton.
Speak to me about combinable crops, environment issues, the NFU Cereals Development Programmes and sustainable protein
Alastair Heinrich
Adviser (Environment)
Alastair graduated from Harper Adams in 2018 with a 2:1 BSC (Hons) in Agri-Business. Following his passion for agricultural policy, Alastair joined the NFU's graduate trainee programme, which has since led to Alastair's current position as an environment adviser.
Rory Kerr
Cambridgeshire County Adviser
Rory grew up on a mixed arable and beef farm in Essex and graduated from Harper Adams University in 2022 with a degree in agriculture with crop management.Ìý
After graduating, he worked for a large contractor in New Zealand and then went travelling. Before joining the NFU, he worked for a large arable enterprise in Norfolk.
Rob Newbery
NFU REGIONAL DIRECTOR (MIDLANDS)
His team is responsible for recruiting and retaining members, running regional events for members and lobbying and campaigns across the NFU Midlands' counties of Derbyshire, Herefordshire, Lincolnshire, Holland (Lincs), Leicestershire, Northamptonshire and Rutland (LNR), Nottinghamshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.Ìý
Speak to me about sugar beet
Dr James Northen
Head of NFU Sugar
He is a former director at the Institute of Grocery Distribution and adviser to Arla Foods and the Food Ethics Council.
He works closely with the NFU Sugar board to shape the organisation's policy and plays a crucial role in price negotiations.
Speak to me about access to seasonal migrant workforce, employment regulations, careers and future skills development
Thomas Price
NFU employment and skills adviser
He leads on:
- Access to labour and the seasonal worker scheme.
- National Living and other minimum wage rates.
- Employment regulation.
- Skills development representing the NFU on Agriculture Trailblazer groups and T Level consultative groups.
Speak to me about SFI (Sustainable Farming Incentive) and wider ELMs (Environmental Land Management Schemes)
Claire Robinson
Senior Countryside Adviser
Speak to me about agri-environment schemes, nature and biodiversity policy such as: Local Nature Recovery Strategy, Biodiversity Net Gain, species reintroductions, protected landscapes and SSSIs
Poppy Sherborne
NFU Countryside adviser
As well as communicating developments and consulting on changes in policy with members, Poppy regularly engages and works with key industry stakeholders such as Defra and the RPA.
After completing a Master's degree at the Royal Agricultural University, Poppy has undertaken various roles within the agricultural industry and has been with the NFU for two years.
Poppy understands the many challenges farmers face and is passionate about ensuring environmental policy works for farming businesses.
Speak to me about sugar beet intake and warehouse operations, grower complaints and appeals
Sarah Smith
NFU Beet Intake Manager
Sarah and her team are responsible for ensuring that growers' deliveries of beet are handled in accordance with the approved procedures agreed between the NFU Sugar team and British Sugar.
She brings a wealth of knowledge and experience to NFU Sugar not least from her previous role with Germains.
Speak to me about agricultural support schemes, Farming Innovation Programme competitions including ADOPT competition as well as devolution and diversification support
Fergus Starkey
NFU Adviser (Support Schemes)
Speak to me about integrated pest management, voluntary initiative and plant-health regulation
Dr Alison Warrington
NFU Senior Plant Health adviser
Her focus is on the on-farm aspects of plant health issues, such as IPM, stewardship and the impact of farming practices on plant and soil health.
Speak to me about agricultural support schemes such as administration issues, SFI and productivity grants
Richard Wordsworth
Senior Adviser (Support Schemes)
Richard’s work falls into four key themes: 1) development of support scheme policy; 2) implementation of scheme policy; 3) assisting NFU members with scheme issues and; 4) educating and raising awareness of scheme issues with members.
Prior working for the NFU, Richard was a farm business consultant working with farmers in the eastern counties on a range of administration issues, such as applications for farm support, farm budgeting and contact management. Richard is from a farming family in the southern counties.