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Catch the NFU at Cereals 2025 – find out what's happening at our stand

11 – 12 June 2025

Heath Farm, Leadenham, Lincolnshire LN5 0QE

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Cereals title below an NFU logo, featuring the dates (11-12 June) and location of the event in Lincolnshire, against a backdrop of barley

Join the NFU at Cereals 2025 on 11-12 June in the Lincolnshire countryside. Take a look at the packed agenda, find out what's happening at the NFU stand and who will be in attendance.

The most important event in the arable industry calendar, Cereals 2025 is set to be another action-packed year, showcasing the latest innovations, products and expert advice.Ìý

Connect with your NFU officeholders, board members and experts at the two-day event on stand 227.Ìý

Speak to our team about how the proposed inheritance tax changes will impact your farming and growing business.

With your consent, we’ll turn your story into a powerful letter to your MP, ensuring your voice is accurately represented. Ask a team member for more details and to get involved.

Ticket offer for NFU members

To access complementary tickets to Cereals, NFU members simply need to head to the and enter the code NFU25261B when booking tickets.ÌýÌý

This year when purchasing tickets, you will automatically be guaranteed free entry to Cereals 2026 when the event heads to Jeremy Clarkson’s Diddly Squat Farm. To access these tickets, please ensure you select the tick-box during the checkout process.Ìý

Please note there is limited availability. The ticket gives you access to the two days at Cereals. Access to the DirectDriller@Cereals Conference is not included.Ìý

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Catering

Breakfast rolls will be served each day from 7:30am – 9am at the NFU stand.

Tea, coffee and biscuits will be available throughout the day.

Lunch is provided. Head over to our stand from 12noon.

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Schedule

Discover the joint NFU and NFU Mutual activity schedule.

Day one – Wednesday 11 June

8am – 9am | Young Farmers ProgrammeÌý

Over breakfast rolls, hear from David Exwood as he discusses business resilience and the importance of adopting good practices.


9am – 10am | Seed to Shelf Mainstage | Farmers Weekly Question Time

Quiz arable industry leaders including Tom Bradshaw on the big issues affecting your farm business – including ways to turn market volatility to your advantage, mitigate the impact of unpredictable weather and the latest on the Sustainable Farming Incentive and inheritance tax.


11am – 12noon | NFU stand (227) | NFU Sugar Hour

Meet members of the NFU Sugar Board and NFU Sugar staff to hear about the key work being undertaken on your behalf, and find out more about this year’s Sugar Industry Programme.Ìý


12noon – 1pm | Young Farmers Programme | Careers luncheon

The agriculture industry includes some incredibly challenging and exciting career options.ÌýFrom agronomy and scientific research to farming and manufacturing, this panel, including Thomas Price, NFU Employment & Skills Policy adviser, will cover a wide range of current career opportunities in the UK as well as those that are set to emerge over the coming years.


12noon – 1:30pm | NFU stand (227)

Enjoy lunch and meet the NFU Combinable Crops Board and team, NFU officeholders and NFU Mutual advisers.

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Day two – Thursday 12 June

Ìý

12noon – 1pm | Young Farmers Programme | Careers luncheon

The agriculture industry includes some incredibly challenging and exciting career options.ÌýFrom agronomy and scientific research to farming and manufacturing, this panel, including Thomas Price, NFU Employment & Skills Policy adviser, will cover a wide range of current career opportunities in the UK as well as those that are set to emerge over the coming years.


12noon – 1:30pm | NFU stand (227)

Enjoy lunch and meet the NFU Combinable Crops Board and team, NFU officeholders and NFU Mutual advisers.

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9 things not to miss at the NFU stand

Visit us on stand 227 and make the most of what's on offer across the two days.

1. Share your story on the impact of IHT changes

Speak to our team about how the proposed inheritance tax changes will impact your farming and growing business. With your consent, we’ll turn your story into a powerful letter to your MP, ensuring your voice is accurately represented. Ask a team member for more details and to get involved.

2. Win a £200 Ridgeline gift voucher

Come on stand to enter our prize draw to be in with the chance of winning a £200 Ridgeline gift voucher. Entering couldn’t be simpler, find one of our friendly membership team to complete our short survey.Ìý

3. Start a conversation with NFU Mutual

Call in and start a conversation with NFU Mutual today, who offer a wide range of products and services, farm and general insurance, life, pensions and investments, all delivered through our local agency offices.

Learn more about how NFU Mutual does business responsibly – pick up a free wild seed paper leaflet.

4. Meet with NFU Combinable Crops

Meet members of the NFU’s Combinable Crops Board to find out how they are representing you on key issues facing the sector, learn more about the NFU Combinable Crops Board Strategy: Harvesting Growth, and share your views on the challenges for your business.Ìý

5. Chat with an NFU adviser

NFU advisers are on the stand throughout the day, ready to help you with farm business related queries and to discuss how the NFU is working on your behalf on a range of issues.

6. Discover the 'then and now' agri-tech display

NFU Mutual have a ‘then and now’ display showcasing how agri-tech has evolved over the last century. They have also evolved over time to support the farming community with up-to-date developments in the agricultural industry.

Come and handle the agri-tech equipment that’s on the stand today, staff are on hand to talk to you about developments in technology on the farm.

7. Take part in the Cereals Knowledge Trail

»Ê¼Ò»ªÈËwill be part of the Cereals Knowledge Trail.

To claim your BASIS & NRoSO points, please complete our questionnaire and you will receive a stamp.

Completed stamp cards should be returned the relevant stand to pick up your points.

8. Hear more about the NFU and Openfield Cereals Development Programme

»Ê¼Ò»ªÈËand Openfield Cereals Development Programme 2025-2026 application window is now open. If you are aged 25 - 35 and have an interest in learning more about the combinable crops supply chain, ask any of our board members for more information on how you can apply.Ìý

9. Spot farm safety hazards

Join NFU Farm Safety and Transport Adviser Stuart Head as he hosts a ‘spot the farm safety hazards’ competition for your chance to win a Spada helmet worth up to £100.

He will also be available to answer any safety or transport related queries.

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Key staff

Find out about the key staff that will be manning the NFU stand and how they can help you.Ìý

Speak to me about the NFU's aims and priorities for the combinable crops sector

Lee Abbey

Chief adviser (Crop and plant production)

Lee has been a policy adviser at the NFU for more than 18 years and leads the Horticulture and Potatoes, Combinable Crops, and Plant Health teams.

He works closely with the national boards for Horticulture & Potatoes and Combinable Crops to develop and deliver their key strategic aims.

Speak to me about international trade, sustainability and sugar

Lydia Ballamy

NFU Graduate

Lydia Ballamy joined the NFU in 2024 as an agricultural policy graduate and works across teams in the policy directorate to support the organisation's policy research and lobbying.

Lydia has worked in the climate change, livestock and international trade teams, and is now working in the sugar team.

Speak to me about climate-friendly farming, mitigation and adaptation, net zero, GHG audits and carbon

Kate Bannister

Net zero project delivery manager

Kate’s role at the NFU is to translate the net zero by 2040 ambition into action on the ground. The approach has three strands: policy development, liaising with external stakeholders and supporting membership to tell our story of climate-friendly farming.

Net zero priorities are set by the member-led Net Zero Steering Group to identify benefits and barriers of transition. A key step in the journey is the development of the Sector Resilience Plans, launched at the NFU conference in February 2023.

Each sector board has outlined initial priority areas to help members identify low-carbon opportunities. The plans bring together where we need support from policy, the value chain and R&D, and will evolve as members feed into the process.

Tom Bradshaw

NFU President

Tom farms in partnership with his wife, Emily, and his parents in North Essex. Alongside a small owned farm they run a larger contract farming business growing a range of combinable crops across 950 hectares in North East Essex.

The home farm is based around arable production but has also diversified into equestrian and renewables.

Tom has represented the NFU from Local Branch Chairman through to Chair of the National Combinable Crops Board.

Tom was elected to the position of NFU President in February 2024.

Responsibilities

  • Animal health and welfare incl. bTB
  • Trade and standards
  • Climate, energy and net zero
  • Food supply chain (fair dealing, mergers and acquisitions, competition, regulation)
  • Animal ID and movements
  • Assurance review
  • Taxation and fiscal policy
  • Immigration

Emily Brown

Bedfordshire & Huntingdonshire County Adviser

Meet new Bedfordshire & Huntingdonshire County Adviser Emily Brown, who is looking forward to working closely with members, officeholders and group secretaries.

Emily grew up on a mixed farm in Bedfordshire and has been involved in helping out across the business, from working in the family farm shop to working with livestock and driving the combine at harvest.

She graduated from Harper Adams with a BSc (Hons) in Agriculture with Farm Business Management in 2021 and then worked as the Students’ Union president until 2022. She was also an NFU Student & Young Farmer Ambassador from 2022 to 2023 so has a good understanding of the NFU and what it can do for members.

In her spare time, Emily enjoys playing her guitar, being in the outdoors, fitness and following women’s rugby. She is also an active member of Bedford Young Farmers.

Andrew Clark

NFU Director of Policy

Andrew Clark is the NFU’s Director of Policy, based at NFU HQ, Stoneleigh Park, Warwickshire. He manages the NFU’s policy development teams which span key commodity, food chain, animal health and cross-cutting policy and professional service teams. Andrew was appointed to his current post in July 2014.

He joined the NFU headquarters in January 1993 from Hertfordshire County Council and has filled a variety of roles including Chief Environment Adviser and, prior to his current role, Head of Policy Services.

Andrew lives with his family in Worcestershire where he grew up on a hop and fruit farm. He has a PhD in Environment Science from the University of East Anglia and is a Chartered Landscape Architect.

Speak to me about supply chain fairness, farm assurance and other key priorities within the combinable crops sector

Luke Cox

NFU combinable crops senior policy adviser

Luke Cox is the senior combinable crops policy adviser at the NFU, working for farmers and growers in the combinable crops sector to represent them on all relevant issues.

Speak to me about economics policy, environmental markets, productivity and finance

Sanjay Dhanda

Senior Economist

Sanjay heads up the NFU's banking brief as well as being involved in environmental economic issues, such as Green Finance, Carbon Offsetting and Environmental Markets.

Sanjay has worked as an economist for the last seven years, having previously worked in regulation and competition economics.

David Exwood

NFU Deputy President

David believes that the future of farming isn't about managed decline and dependence on environmental payments, it's about creating new opportunities for profitable food production alongside net zero and biodiversity.

David farms south of Horsham in West Sussex with his wife and two sons over 1200 tenanted hectares in the heart of the Sussex Weald.

Starting in 1989 with 70ha the business now has arable, dairy beef, Sussex suckler herd and sheep enterprises. In 2003 the Farm Shop opened and sells a wide range of food from the Victorian stable yard at Westons.

He has served previously within the NFU as Branch Chair, West Sussex Council Delegate, South East Regional Chair as well as four years on Governance Board.

David was elected to the position of NFU Deputy President in February 2024.

Responsibilities

  • EU and international relations
  • Banking
  • Biodiversity
  • Food labelling
  • Food safety
  • Food service and hospitality
  • Agricultural transition (productivity, ELMs, stability)
  • Plant health
  • Assurance schemes
  • British Agriculture Bureau
  • Health, safety and wellbeing
  • Agricultural transport
  • Uplands
  • Tenants
Speak to me about climate adaptation policy, sustainability and greenhouse gas emissions including accounting

Dmitry Feoktistov

NFU Sustainability and Climate Change Adviser

Dmitry is the sustainability and climate change adviser at the NFU. His role is focused on climate change adaptation and developing policy to improve the resilience of the agricultural sector in the UK.

Prior to joining the NFU in 2025, Dmitry worked in the financial services sector and as a climate policy specialist at ActionAid. Dmitry holds an MSc in Food Security from the University of Edinburgh.

Speak to me about precision breeding, science and technology policy, R&D and knowledge exchange and responsible use of farm data

Dr Helen Ferrier

NFU Chief Adviser for Science and Innovation

Helen started working for the NFU as Food Science adviser in 2004, having been a research scientist at Imperial College London and completing her PhD on probabilistic modelling of dietary exposure to pesticides.

Her academic background was in epidemiology, environmental science and human health.

As Chief Science adviser at the NFU she leads our policy and advocacy work on agricultural and horticultural science and research, biotechnology and data, and food safety.

She has managed teams of policy advisers within the Policy Directorate in various iterations over the years, including on food standards, animal health and welfare, plant health, better regulation, farm inputs, safety, employment, skills & training, and transport. She works extensively and proactively with organisations across all sectors of the agrifood industry and the academic community to influence Government policy, R&D funding strategies and legislation impacting NFU members.

Helen is a member of many groups and panels in the agrifood and research sectors including a non-executive Director of the NIAB (National Institute of Agricultural Botany) Board, Chair of the Crop Science Centre Alliance Board, and was appointed to Defra’s Precision Breeding Working Group in 2023.

Speak to me about sugar beet, the sugar market outlook and sugar/beet pricing

Gareth Forber

NFU Sugar commercial and market insight manager

Gareth leads on the analysis of markets, associated regulations, policies and agreements and provides and communicates financial and market analysis to support commercial negotiations.

His role is a key part of the NFU Sugar negotiating team, ensuring they have the evidence and confidence to support their positions.

The commercial analyst also provides the NFU Sugar team, board and growers with analysis of market conditions, and leads on the effective application and development of policies and regulations, including those related to the commercial relationship between NFU Sugar and the sole UK processor of sugar beet, British Sugar.

Gabriella Gregory

HOLLAND (LINCS) & NOTTINGHAMSHIRE COUNTY ADVISER

South Lincs Holland members have a new county adviser for the next year as Gabriella Gregory, known as Bella, takes on the maternity cover for county adviser, Johanna Musson, and will fulfil Jo’s role for the 12-month duration of her leave.Ìý

Bella became Nottinghamshire County Adviser in January 2025

Bella joined the NFU from the hospitality and leisure industry. Working within the food and drink world with a retail and consumer focus, she wanted to flip that table to champion British produce and all the dealings our network of farmers and growers face day-to-day.Ìý

Emma Hamer

WORCESTERSHIRE COUNTY ADVISER

Emma Hamer is the NFU county adviser for Worcestershire. Previously, she was NFU senior plant health adviser based at Stoneleigh.

Emma graduated from the University of Leicester with a degree in biology and worked as a plant breeder for CPB Twyford before becoming a plant health and seeds inspector with MAFF – now Defra.

As well as the day job, she and her husband run a small beef and arable enterprise where they practice regenerative or conservation agriculture. Emma is a BASIS and FACTS qualified agronomist and sits on the NRoSO register. Her keen interest in botany and agronomy helps in her role as secretary to the NFU Midlands Combinable Crops Board.

Outside work, Emma is active on several community groups and enjoys sewing, walking, travel, natural history, conservation and spending time with her family.Ìý

Speak to me about farm safety, mental and physical wellbeing and transport policy

Stuart Head

NFU environment assistant adviser

Stuart is an assistant adviser in the NFU’s Environment team.

He provides support and assistance to the team, and his responsibilities include a range of tasks around farmed environment communications.

Speaking to farmers regarding the adjustments they've implemented in their farming practices is one of Stuart's key roles, as well as focusing on enhancements to both environmental sustainability and business performance.

These case studies serve as guidance for other NFU members striving to build robust and adaptable businesses.

Stuart is editor of the Environment Matters newsletter (which you can subscribe to via the My Profile section) and manages the NFU Environment X account.

Before joining the NFU, Stuart was awarded a BSc in geography from the University of Edinburgh, with a particular focus on the physical aspects of the discipline.

In his free time, Stuart enjoys playing hockey and badminton.

Speak to me about combinable crops, environment issues, the NFU Cereals Development Programmes and sustainable protein

Alastair Heinrich

Adviser (Environment)

Prior to Alastair's current role as environment adviser specialising in air and water quality, he first joined the NFU in 2020 as an agricultural policy graduate trainee.Ìý

Alastair graduated from Harper Adams in 2018 with a 2:1 BSC (Hons) in Agri-Business. Following his passion for agricultural policy, Alastair joined the NFU's graduate trainee programme, which has since led to Alastair's current position as an environment adviser.

Rory Kerr

Cambridgeshire County Adviser

Rory is looking forward to meeting Cambridgeshire members and helping them with the key issues affecting farmers across the county.


Rory grew up on a mixed arable and beef farm in Essex and graduated from Harper Adams University in 2022 with a degree in agriculture with crop management.Ìý

After graduating, he worked for a large contractor in New Zealand and then went travelling. Before joining the NFU, he worked for a large arable enterprise in Norfolk.

Rob Newbery

NFU REGIONAL DIRECTOR (MIDLANDS)

Rob is the regional director for the Midlands region.

His team is responsible for recruiting and retaining members, running regional events for members and lobbying and campaigns across the NFU Midlands' counties of Derbyshire, Herefordshire, Lincolnshire, Holland (Lincs), Leicestershire, Northamptonshire and Rutland (LNR), Nottinghamshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.Ìý

Speak to me about sugar beet

Dr James Northen

Head of NFU Sugar

James took over the leadership of the NFU Sugar team in early 2017.

He is a former director at the Institute of Grocery Distribution and adviser to Arla Foods and the Food Ethics Council.

He works closely with the NFU Sugar board to shape the organisation's policy and plays a crucial role in price negotiations.

Speak to me about access to seasonal migrant workforce, employment regulations, careers and future skills development

Thomas Price

NFU employment and skills adviser

Tom is the NFU’s employment and skills policy adviser.

He leads on:

  • Access to labour and the seasonal worker scheme.
  • National Living and other minimum wage rates.
  • Employment regulation.
  • Skills development representing the NFU on Agriculture Trailblazer groups and T Level consultative groups.
Speak to me about SFI (Sustainable Farming Incentive) and wider ELMs (Environmental Land Management Schemes)

Claire Robinson

Senior Countryside Adviser

Claire has been working on Countryside issues for a number of years, leading on the NFU’s work on agri-environment schemes, biodiversity offsetting and the development of the future environment land schemes.

Prior to her current role Claire worked in regional government working on rural development and held a number of roles working in the farming industry.Ìý

Speak to me about agri-environment schemes, nature and biodiversity policy such as: Local Nature Recovery Strategy, Biodiversity Net Gain, species reintroductions, protected landscapes and SSSIs

Poppy Sherborne

NFU Countryside adviser

As a Countryside adviser at the NFU, Poppy covers environmental policy on agri-environment schemes, trees, biodiversity, species, nature, and protected landscapes.

As well as communicating developments and consulting on changes in policy with members, Poppy regularly engages and works with key industry stakeholders such as Defra and the RPA.

After completing a Master's degree at the Royal Agricultural University, Poppy has undertaken various roles within the agricultural industry and has been with the NFU for two years.

Poppy understands the many challenges farmers face and is passionate about ensuring environmental policy works for farming businesses.

Speak to me about sugar beet intake and warehouse operations, grower complaints and appeals

Sarah Smith

NFU Beet Intake Manager

Sarah is responsible for overseeing beet reception and intake. This includes recruiting and managing the seasonal staff who look after the growers' interests in the four factories and central Tarehouse.

Sarah and her team are responsible for ensuring that growers' deliveries of beet are handled in accordance with the approved procedures agreed between the NFU Sugar team and British Sugar.

She brings a wealth of knowledge and experience to NFU Sugar not least from her previous role with Germains.

Speak to me about agricultural support schemes, Farming Innovation Programme competitions including ADOPT competition as well as devolution and diversification support

Fergus Starkey

NFU Adviser (Support Schemes)

Fergus Starkey is a Support Schemes Adviser at the NFU.

Speak to me about integrated pest management, voluntary initiative and plant-health regulation

Dr Alison Warrington

NFU Senior Plant Health adviser

Alison is the NFU’s Senior Plant Health Adviser and one half of the NFU's plant health team.

Her focus is on the on-farm aspects of plant health issues, such as IPM, stewardship and the impact of farming practices on plant and soil health.

Speak to me about agricultural support schemes such as administration issues, SFI and productivity grants

Richard Wordsworth

Senior Adviser (Support Schemes)

Richard has been with the organisation for more than 22 years. During that time Richard has been involved mainly with farm support schemes in England, such as the Single Payment Scheme and latterly the Basic Payment scheme and the now many aspects of the Government’s Agricultural Transition Plan.Ìý

Richard’s work falls into four key themes: 1) development of support scheme policy; 2) implementation of scheme policy; 3) assisting NFU members with scheme issues and; 4) educating and raising awareness of scheme issues with members.

Prior working for the NFU, Richard was a farm business consultant working with farmers in the eastern counties on a range of administration issues, such as applications for farm support, farm budgeting and contact management. Richard is from a farming family in the southern counties.

Event details
Start Date
11 June 2025 at 07:30
End Date
12 June 2025 at 17:00
Location

Heath Farm, Leadenham, Lincolnshire LN5 0QE


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