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Meet the speakers
Tom Bradshaw
NFU President
The home farm is based around arable production but has also diversified into equestrian and renewables.
Tom has represented the NFU from Local Branch Chairman through to Chair of the National Combinable Crops Board.
Tom was elected to the position of NFU President in February 2024.
Responsibilities
- Animal health and welfare incl. bTB
- Trade and standards
- Climate, energy and net zero
- Food supply chain (fair dealing, mergers and acquisitions, competition, regulation)
- Animal ID and movements
- Assurance review
- Taxation and fiscal policy
- Immigration
James Clark
NFU Director of Communications
He made the move to communications, joining The Ministry of Defence, where he was Director of News for the department and Press Secretary to two Secretaries of State. He joined the private sector in senior communications and government relations roles in-house, and as an agency director.
James joins the NFU from Toyota GB PLC, where he was Head of Press and Public Affairs for the Toyota, Lexus and Kinto brands.
Originally from the New Forest, James lives with his family in a village in Oxfordshire where he enjoys rural pursuits as well as taking old cars apart and wondering why they won’t go back together again.
Olivia Phoenix
NFU Head of External Affairs
She joined the NFU in 2018 as an external affairs manager before taking on her current role in February 2022. Liv previously worked for the NHBC (National House Building Council) and prior to this as a researcher and political assistant for three MPs in the House of Commons.
The team’s role is to promote the interests of farmers within government, parliament and with other key stakeholders. We build and develop excellent networks for the NFU to create support for our broad political agenda.