September saw the first meeting for the latest PIP (Poultry Industry Programme) cohort with two days at the NFU鈥檚 head office at Stoneleigh Park for an induction and media training, in what was an enjoyable change from walking broiler houses.
Firstly, thanks must go to the NFU and ABN for putting the programme on during these challenging times within the poultry industry and wider economy.
Wanting to make the most of this opportunity, I willingly volunteered to do the first video blog and write-up, a decision I am now beginning to question (what was I thinking?).
A packed agenda had been put on for the event, with day one filled with introductions, group activities and speakers from across the NFU. Some 鈥榦rganised fun鈥� including 鈥楶IP Bingo鈥� was used to break the ice and get us talking.
Social skills
Moving on from the silly stuff, as we were there to learn and develop new skills, we heard from NFU President Minette Batters, who at the time had just had to deal with some inaccurate reporting over area payments. All very in keeping with the media training we were there to learn about. Her takeaway point for me was to 鈥榯reat your MP as a stakeholder in your business鈥�, by engaging with them; don鈥檛 just write to them, go and see them, talk to them.
With recent changes in leadership only time will tell if we finally have a government that will take food security seriously, but we must make sure our story is heard.
The NFU鈥檚 social media manager spoke about promoting farming on social media, encouraging us to all do this.
There are easily available apps that can help anyone edit and create content; short videos generate lots of interest and adding subtitles is a simple way of increasing views as well as looking professional. Messages included posting regularly, not engaging with trolls and 鈥榙on鈥檛 drink and tweet鈥�!
As an industry, I think we shy away from social media but its potential to engage with consumers must not be overlooked.
Getting the message across
The second day was all about being in front of the microphone. We did mock radio and TV interviews which we then watched back with the group, or as I like to think of it 鈥榟ow to feel more awkward in front of people you met yesterday鈥�.
We learned to stick to our message, even if we are not asked the question we wanted or had prepared for.
There are few things that annoy me more than watching an interviewee avoid all the questions, but here I was learning the skills to do so; in simple terms, sticking with two key facts or points and shoehorning them into every answer!
It鈥檚 also important to keep to your messaging and try to relate to the viewers/consumers. Location for videos is key; I wouldn鈥檛 recommend standing in front of the muck heap or the Range Rover as both could give the wrong message.
It was a brilliant first session with the PIP, learning new skills and meeting some new people from across the industry.
I eagerly await the next meeting, and if you鈥檙e still reading this, I thank you, it can鈥檛 have been easy!
Introducing the 5th cohort of the NFU PIP (Poultry Industry Programme) 馃馃悢馃馃崡 Yesterday was the launch of their programme and today the group practised TV and radio interview skills with media training 馃摶馃摵馃帴
— NFU Poultry (@NFU_Poultry)
Meet the new cohort here 鉃★笍
