Co-op has announced the re-launch of a British steak range, using beef sourced from farms across the UK.聽
The retailer has relaunched its British steak range with premium Aberdeen Angus, reinforcing the retailer鈥檚 鈥榰nwavering commitment to British agriculture and sourcing 100% British beef鈥�.
The commitment comes at a time of retailer uncertainty, following reports of beef from Australia, Uruguay and New Zealand hitting supermarket shelves.
Steadfast commitment
The Co-op's sourcing commitments reflect the retailer's longstanding commitment to championing home-produced goods, using only British meat and poultry in its own-brand sandwiches, ready meals, pies and pizzas.聽
Matt Hood, Managing Director, Co-op Food , said: 鈥淔armers are the backbone of the UK鈥檚 food supply and championing British on our shelves has never been more important as it supports the local economy and provides quality assurances for our members and customers.
鈥淭he Co-op鈥檚 British steak range not only champions British farmers, but also provides much-needed investment in British supply chains.鈥�
NFU Livestock Board Chair David Barton
鈥淣ow, in the current global economic climate, is not the time to be stepping back on vital sourcing standards and at Co-op, we remain as committed to British farmers today as ever.
鈥淚t鈥檚 what our members and customers expect from us.鈥�
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Confidence boost
NFU Livestock Board Chair David Barton said: 鈥淚t is great to see the Co-op鈥檚 continued commitment to sourcing British produce, at a time when farmer confidence is at an all-time low.聽
鈥淏ritish farmers produce high quality, sustainable food, adhering to world-leading environmental and animal welfare standards. It should rightly take pride of place on supermarket shelves.聽
鈥淭he Co-op鈥檚 British steak range not only champions British farmers, but also provides much-needed investment in British supply chains.鈥�
British livestock farmers adhere to robust standards, and consumers wanting confidence in the meat they are buying can look for the Red Tractor logo carrying the Union Jack.
