皇家华人

Meet the NFU Midlands team

29 December 2023

We're here for you images

Meet the NFU Midlands team, working on behalf of our members in Derbyshire, Herefordshire, Leicestershire, Northamptonshire & Rutland (LNR), Lincolnshire, Holland (Lincs), Nottinghamshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.听

You can contact us on 02476 939402 or email [email protected]

Rob Newbery

NFU REGIONAL DIRECTOR (MIDLANDS)

Rob is the regional director for the Midlands region.

His team is responsible for recruiting and retaining members, running regional events for members and lobbying and campaigns across the NFU Midlands' counties of Derbyshire, Herefordshire, Lincolnshire, Holland (Lincs), Leicestershire, Northamptonshire and Rutland (LNR), Nottinghamshire, Shropshire, Staffordshire, Warwickshire and Worcestershire.听

George Bostock

MIDLANDS NETWORK MANAGER

George is network manager for the Midlands region, responsible for the ten county advisers across the patch as well as the NFU鈥檚 wider engagement with members and stakeholders.

Warwickshire born and bred, George has been working for the NFU since graduating from Oxford Brookes University in 2013 with a 2:1 degree. Joining the NFU and working in CallFirst advising members on various topics, George has moved across various teams and positions: the NFU bTB team in the south-west for two years and assistant county adviser for Warwickshire before becoming the full county adviser after spending time on secondment as Gloucestershire county adviser.

George is a partner in a 300-acre family farm, assisting when time allows. The farm has changed in recent years since selling the 200 strong dairy herd in 2012 and moving into beef and now more crops. They have also introduced diversification, including a biomass boiler, selling firewood across the county as well as pick your own sunflowers during the summer months.

He has a wife and two children and most Saturdays you can find him playing rugby in the winter and cricket during the summer for his local teams.听

Emily Wood

REGIONAL POLICY MANAGER

Emily joined the NFU in 2023 and comes from an active farming family in Leicestershire.

After graduating from Harper Adams University with an honours degree in rural enterprise and land management in 2016, Emily went on to qualify as a rural chartered surveyor. She is a member of the Royal Institution of Chartered Surveyors and a fellow of the Central Association of Agricultural Valuers.

As of July 2024, Emily has taken over the role as Regional Policy Manager.

Emily鈥檚 background is in private practice, advising clients on a range of matters impacting rural property and business, which means she has an acute awareness of issues facing farming members. She also specialises in infrastructure projects, planning issues and matters affecting the tenant sector.

Outside of work, Emily spends most of her time enjoying the countryside, often with her gundogs, and cooking for her family and friends. A keen traveller, Emily has spent time working on cattle ranches in Texas and Oklahoma.听

Oliver Cartwright

MEDIA MANAGER (REGIONS)

Oliver is the media adviser for the听NFU Midlands region.

Email Oliver at: [email protected]

Call Oliver on: 07771 542547

Oliver works with colleagues on communications strategy, reputation management and positive outcomes for the NFU, its members and their businesses. He has responsibility for NFU media work in the Midlands, writing news stories and responding to and briefing journalists.

A former journalist with the Midlands News Association his career saw him work on weekly titles as a chief reporter before moving to daily newspapers as a senior reporter and news editor before he made the move into PR.

Oliver is keen to hear from NFU members about their farms, food production, sector news, diversification and environmental stories and can also offer media assistance to farmer and grower members.

Andrew Critchlow

DERBYSHIRE COUNTY ADVISER

Andrew has been the NFU county adviser for Derbyshire since the post was created in 2012, a role which involves representing Derbyshire agriculture and liaising with the many stakeholders the industry has.

Having gained an honours degree in agricultural science from Nottingham University in 1986, he returned to the family farm in Edale, Hope Valley, then a small dairy and sheep farm which he modernised and expanded. He also took on the management of a small upland estate in the valley which included 1,200 acres of moorland on Kinder Scout.

In 2006 Andrew decided to cease full-time farming, sold the dairy herd and embarked on a series of short term contracts, which included advising Defra鈥檚 Catchment Sensitive Farming team and delivering advice to farmers on behalf of Business Link and Natural England.

When the county adviser's role became available, Andrew jumped at the opportunity, being familiar the work the NFU does for the industry having been an active member since he was 20, including Derbyshire county chair in 2004-5.

As well as dealing with all things Derbyshire, Andrew is the Midlands NFU Dairy lead and picks up uplands issues for the Peak District area of the Midlands.

Outside of NFU, Andrew still farms, rearing Mule and Masham shearlings from bought-in, six-month-old lambs, plus dairy heifers on a B&B basis in the winter. This, he says, keeps him very grounded and in tune with the realities of what NFU members face.听

Ali Parker

HEREFORDSHIRE COUNTY ADVISER

Ali joined the NFU as Herefordshire county adviser in June 2022. In this role she works with members and stakeholders regionally and nationally to help address key issues affecting farmers across the county.

As well as lobbying local authorities and public bodies, in her role public engagement is fundamental to reach out to the general public, particularly the younger generation, so that they can develop a better understanding of UK agriculture.听

Aside from her county adviser role, Ali also leads the NFU Midlands Poultry Commodity Board which identifies challenges poultry producers across the region are facing and inputs views to shape the policy positions and arguments the NFU take to the top of government and the supply chain.

As someone who has grown up on a poultry and arable family farm in Herefordshire, Ali is aware of the immense pressure farmers are under to operate successful businesses and works to help the farming community move forwards.

Prior to her role at the NFU, Ali worked for an agricultural PR company, working across a number of different global businesses within the sector. This emphasised the importance of good communication, particularly for an industry that is often mis-represented, and making sure the wider population understand farming principles and the challenges it faces.

Outside of work Ali is usually helping out on the farm, spending time with her black Labrador, playing hockey, or enjoying Herefordshire鈥檚 social farming community. In recent years she also completed the Tesco Future Farmers Foundation which was a fantastic programme that enabled her to meet and learn from top industry professionals and senior executives in retail and food businesses across the supply chain.听

Rhonda Thompson

NFU county adviser (Lincolnshire)

Rhonda joined the National Farmers鈥 Union in November 2019 and is the county adviser for Lincolnshire. 

She works with branches across Alford, Louth, Horncastle and Coningsby, Grantham, North Lincolnshire and Epworth and Lincoln and Gainsborough.

Rhonda鈥檚 passion is to engage with members and the next generation and encourage them to make the most of the significant benefits they get from being a member of the NFU.

Her partner farms combinable crops and sugar beet and working with Warwick University, is growing a UK variety of baked beans. 

Prior to joining the NFU, she worked as business development manager at Bishop Burton and Riseholme colleges from 2015 to 2018. Here she worked with industry partners including Asda to conduct on-farm practical trials with students. She also secured funding of 拢75,000 from the Prince's Countryside Fund to help deliver and develop the Farm Management Development Programme brought with her from her previous role at the RAU (Royal Agricultural University). The programme focus was to help develop young people in management roles either on the family farm or in employment, to instil confidence and to create groups of like-minded individuals who would become lifelong friends. Being part of the students鈥 passion and enthusiasm for the industry was very infectious. 

Previous to working at the colleges she worked at the RAU co-ordinating Business Management and Leadership Development training programmes for the Worshipful Company of Farmers, John Edgar Trust and Institute of Agricultural Management from 2005 to 2015. She was fortunate in meeting many who attended these courses or spoke on them again when she moved to Lincolnshire.

Rhonda loves being part of our amazing agricultural community, helping members, working with Lincolnshire Police and the Fire and Rescue Service and with members to lobby local MPs. it is the best job she has ever had and she firmly believes that this organisation belongs to its members and importantly, that "you only get out what you put in". This is why she always encourages everyone to be involved as much as they can. 

"Please do get in touch and come to one of our meetings or events. Being around like-minded people, especially when there are challenges, is so good. I look forward to seeing you soon."

 

 

Gabriella Gregory

HOLLAND (LINCS) & NOTTINGHAMSHIRE COUNTY ADVISER

South Lincs Holland members have a new county adviser for the next year as Gabriella Gregory, known as Bella, takes on the maternity cover for county adviser, Johanna Musson, and will fulfil Jo鈥檚 role for the 12-month duration of her leave.听

Bella became Nottinghamshire County Adviser in January 2025

Bella joined the NFU from the hospitality and leisure industry. Working within the food and drink world with a retail and consumer focus, she wanted to flip that table to champion British produce and all the dealings our network of farmers and growers face day-to-day.听

Edward Garratt

SHROPSHIRE COUNTY ADVISER

Edward Garratt works on behalf of NFU members for Shropshire and also runs a small sheep smallholding near Wellington.

Originally from Cheshire, he got into farming by milking for an ICI test farm as a holiday job whilst a teenager. He came to Shropshire to attend Harper Adams over 30 years ago and has remained living in the county ever since. He has worked for the NFU for more than 23 years in various roles.听

Jeremy Lowe

STAFFORDSHIRE COUNTY ADVISER

Jeremy joined the NFU regional team in 2011 as a livestock adviser and became county adviser for Staffordshire when the role was first introduced in 2012.

Prior to joining the NFU, Jeremy worked as a farm manager, mostly on dairy farms, and then joined MAFF State Veterinary Service (now the Animal and Plant Health Agency, APHA) in 1996 based in Devon, initially as an animal health officer and then for 10 years as a senior animal health officer. During this time, he gained a wealth of experience dealing with animal diseases such as foot and mouth disease (2001 and 2007), Newcastle disease, avian influenza and bovine TB. During his last two years at what had become the Animal Health and Veterinary Laboratories Agency, Jeremy managed a headquarters project, writing farmer-focussed guidance, providing comprehensive information on bovine TB and animal by-products.

Away from the 鈥榙ay job鈥, Jeremy is a licensed lay minister (reader) in the Church of England鈥檚 Hereford Diocese, an agricultural chaplain and member of Lichfield Diocese鈥檚 Community of Chaplains. Jeremy also helped set up the Staffordshire Group of the Farming Community Network in 2016 and is especially interested in supporting the mental health and welfare of the farming community and promoting the positive role the land-based sector can have in mitigating the effects of climate change.听

Nick Watts

NFU county adviser (Warwickshire)

Nick has worked for the NFU in various roles from group secretary in the Midlands region and national membership & retention adviser based at Stoneleigh.

Nick brings a wealth of experience of serving and supporting members.

Before he became the county adviser for Warwickshire, Nick was part of the National Membership Sales Team at Stoneleigh.

His background in NFU membership Sales and, before that, as a group secretary in Worcestershire has given Nick great insight into this vital role and what the NFU does for its members. Nick is passionate about spreading the word on this work to encourage those not yet in membership to join.

Nick has been in and around farming throughout his working and home life so farmers鈥 concerns and needs are natural interests of his, so he always ensures those are listened to and acted upon.

He gleaned much of his business acumen by running a company, employing 100 people in the aviation sector for 15 years before returning to the industry he knew best as a group secretary.

Away from work, Nick is a keen sportsman and particularly enjoys badminton, golf and taking part in organised shoots with friends.

鈥淲arwickshire is my home county 鈥 I know the county, I know the people, I know the challenges it brings and also the work the NFU does, so this is the ideal job for me.鈥

Emma Hamer

NFU county adviser (Worcestershire)

Emma Hamer is the NFU county adviser for Worcestershire. Previously, she was NFU senior plant health adviser based at Stoneleigh.

Emma is a BASIS and FACTS qualified agronomist, a member of the NRoSO (National Register of Sprayer Operators) and sit on the BASIS Environmental Adviser Register which makes her well placed to look after the Midlands Combinable Crops Board. 

She and her husband have a small beef and arable farm where they try to implement regenerative practices. As well as running the family farm, Emma is involved with village life and is proud to be the president of the local Women's Institute. 

James Peck

MIDLANDS MEMBERSHIP COMMUNICATIONS & ENGAGEMENT ADVISER

James鈥檚 role includes editing the Midlands鈥 section of British Farmer & Grower magazine, the NFU Midlands鈥 website and the weekly newsletter and he also manages the region鈥檚 social media accounts.

He joined the NFU in 2018 after 14 years as a senior news and court reporter for the award-winning Retford Times newspaper in Nottinghamshire. He has also worked for the Lincolnshire Echo and Target series in south Lincolnshire, as well as writing articles that have appeared in the Daily Mirror, the Daily Mail and other national titles.

He lives in north Nottinghamshire with his wife, two young children and West Highland terrier and is a keen countryside walker, cook and cricketer. James is also an award-winning cricket commentator with his YouTube channel Wheatley TV, which follows the ups and downs of his beloved local club, North Wheatley with Leverton.听

Georgie Hyde

MIDLANDS ENVIRONMENT & LAND USE ADVISER

As the Environment & Land Use Adviser for the Midlands, Georgie aims to provide environmental support to farmers when it is so high a priority on the political agenda. She also works alongside fellow land use & environment adviser Emily Wood in the Midlands region.

Georgie joined the NFU in February 2021. After graduating from Harper Adams University, she has worked in cross compliance, on-farm anaerobic digestion, rural land agency and latterly providing on-farm support and advice to improve water quality and farming practices throughout South Shropshire.

Outside the office she takes an active part in Tenbury Agricultural Society and Countryside Show. Her membership of Worcestershire Young Farmers Club provided her with years of various roles and competitions. Floristry displays are something she continues to practice and enjoy throughout the seasons.

Georgie joined the BASIS Environment Advisers' Register and hopes to continue this professional development.听

Natalie Elms

ENVIRONMENTAL & LAND USER ADVISER

Natalie comes from a consultancy background, specialising in agri-environmental work and, most recently, was part of the agriculture and land management team at ADAS. She is also a member of the BASIS Environmental Advisers Register.

Natalie Elms is the second regional environment and land use adviser for NFU Midlands and works alongside Georgie Hyde, who holds the same position.

She replaced Emily Wood, who moved to the Midlands policy manager role.

Deborah Callaghan

SENIOR REGIONAL ADMINISTRATOR

Deb joined the NFU in September 2022 as an administrator within the People Team after many years working within the public sector and recruitment industries.

In October 2023, she moved across to support the Midlands region.

Her role includes overseeing and ensuring a coordinated administration service to regional staff, as well as the NFU's boards and committees.

Suzanne Lane

REGIONAL ADMINISTRATOR

Suzanne joined the regional team in October 2002, after eight years working for a local architectural practice in Telford as an office manager.

Her specialisms are the CRM, membership and WATO training as well as working together with the admin team to assist staff and members with events and queries.

Suzanne is a keen potter, enjoys the great outdoors, reading and spending time with family.听

She is also a qualified events & wedding planner, mental health first aider as well as an emergency first aider, she also passed her bereavement & grief counselling diploma.

Jenny Lester

REGIONAL ADMINISTRATOR

Jenny joined the Midlands region as an administrator in October 2023 and is largely based at the Midlands Hub in Stoneleigh. Her role provides support to members and staff, primarily within the Midlands region.

Outside of work, Jenny is an active member of several choral societies, enjoys travelling and exploring new places, listening to podcasts and reading.

Katie Hewett

REGIONAL ADMINISTRATOR

Katie Hewett has joined the Midlands team as a regional administrator, helping to perform crucial behind-the-scenes work alongside admin colleagues.

She previously worked in an admin role for 12 years for Coventry City Council in Children鈥檚 Services.

Having lived in villages in Warwickshire all her life and enjoy being surrounded by our beautiful countryside. Her favourite hobby is walking and being outdoors and has done a lot of travelling in the UK and overseas.


Ask us a question about this page

Once you have submitted your query someone from NFU CallFirst will contact you. If needed, your query will then be passed to the appropriate NFU policy team.

You have 0 characters remaining.

By completing the form with your details on this page, you are agreeing to have this information sent to the NFU for the purposes of contacting you regarding your enquiry. Please take time to read the NFU鈥檚 Privacy Policy if you require further information.

This site is protected by reCAPTCHA and the Google and apply.