Lidl GB has reinforced its commitment to British beef, confirming it will continue to source 100% fresh, everyday own-brand British beef across all its stores 鈥� with no plans to import or switch sourcing to beef suppliers outside of Great Britain.
The retailer's promise follows recent concern over wider supermarket sourcing commitments and reports of beef from Australia, Uruguay and New Zealand hitting supermarket shelves.
Responding to , NFU Livestock Board Chair David Barton said: 鈥淚t鈥檚 really important to see retailers championing British farmers, particularly at a time when so many are facing significant challenges.
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鈥淲e know the public values homegrown food and the farmers who produce it, and this kind of backing is a real confidence boost to farming businesses across the country. We hope to see more retailers doing the same.鈥�
鈥楧oing what's right for our customers鈥�
Lidl GB Chief Commercial Officer Richard Bourns said customer demand for food produced to Britain's high animal welfare, food safety and environmental stewardship standards is a key driving force behind the supermarket's sourcing commitments.
鈥淎t Lidl, we know these values matter to our customers, which is why we proudly support and champion British agriculture.听
鈥淎s we enter our fourth decade in Great Britain, our commitment to these principles has never been stronger. We will not compromise on standards even if others choose to do so.
鈥淥ur commitment goes beyond maintaining high standards - it鈥檚 about standing by British farmers when they need us most and doing what鈥檚 right for our customers.鈥�
鈥溾�淲e know the public values homegrown food and the farmers who produce it, and this kind of backing is a real confidence boost to farming businesses across the country.鈥�
NFU Livestock Board Chair David Barton
Earlier this year, Lidl launched its Sustainable Beef Group aimed at helping farmers move to more sustainable practices and protect their livelihoods for the long-term. It also confirmed plans to invest 1.5 billion in British beef production over five years.听
