NFU members have been clear that they want personalised and relevant communications from the NFU about the important issues that affect them and their farm businesses.
They鈥檝e also said that, sometimes, too much information is sent to them, often repeated, which can make them feel bombarded.
皇家华人has listened to this feedback and will be making some changes, due to kick in at the start of June 2025. In short, the NFU will cut out duplication across our emails, sending out tailored and highly-focussed newsletters but with less frequency.
What will change?
Throughout, members will be able to be in control of what they receive and when through our preferences centre on 皇家华人. Simply subscribe to what you want and unsubscribe from what you don鈥檛 want.
Members will continue to get their weekly Bulletin email with a round up of all the information and updates they need to know. We鈥檒l be looking at the best time to send this, so keep an eye on your inbox if you don鈥檛 see it on Wednesdays.
NFU South, North, Midlands and East email newsletters will move from being weekly to monthly. Members will receive an update from their County Adviser along with bespoke local and regional information from the NFU.
Our Group Offices will continue to send out emails to members, but these will now all be compiled into one handy weekly email.
And, when your NFU benefits and services are updated, we鈥檒l be in touch to explain how you can make the most of these exclusive offers.
Finally, you鈥檒l still receive your invites to online NFU meetings via email if you choose to register for them.
How to update your preferences
There are three easy ways to update your preferences and choose the types of information you鈥檇 like to receive:聽
- Via our emails
When you receive one of our email communications such as an NFU Bulletin, simply scroll to the bottom of the email. You鈥檒l find a link to our Preference centre 鈥� just tick or untick the options that suit you. - Through the Members鈥� area on our website
Log in to the Members鈥� area on the NFU website. From there, navigate to the preference centre, where you can manage how and what you hear from us by adjusting your preferences. - By contacting CallFirst
If you鈥檇 prefer to speak to someone, our CallFirst team can help you update your preferences over the phone. They鈥檒l ensure your record is updated according to your instructions. Call 聽0370 845 8458.
You can also read our advice on how to mark the NFU as a saved contact to avoid any emails being filtered as spam.
Do continue to keep an eye on your emails for any updates.
We鈥檒l keep you posted if anything changes as our new email schedule settles in.
If you鈥檝e got any questions or feedback please get in touch with our friendly advisers on our CallFirst number聽0370 845 8458.
Why are my emails going into spam?
Multiple factors influence why different email clients, such as Outlook, Gmail, Apple mail, and Google android to name some of the most popular, may be filtering legitimate emails into your spam.
As scammers become more sophisticated with their spam emails, email service providers are constantly improving and changing how they detect issues with emails before they even land in your inbox.
Mark the NFU as a saved contact
All of the NFU鈥檚 emails are sent from the same domain: @nfu.org.uk.
You can ensure your NFU email doesn鈥檛 accidentally get sorted into your spam folder by saving NFU Bulletin聽to your email contacts.
You can usually do this by selecting the email address on the email itself which will prompt a list of options, one of which will be 鈥榓dd to contacts鈥� or 鈥榓dd to address book鈥�.
Alternatively, you can navigate to the email in your spam folder and either move it to your inbox or mark it as 鈥榥ot spam鈥�. This tells your email provider that this is from a sender you want to receive communications from. Your email provider will continue to learn how to filter your email based on your behaviour.