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Your Worcestershire county NFU update

Emma Hamer

Emma Hamer

NFU county adviser (Worcestershire)

It's been a busy few weeks for NFU Worcestershire with the Three Counties Show and Cereals, we've been meeting with members and looking at possible funding opportunities. We're also prioritising keeping safe with our Take 5 to Stay Alive campaign.

The highlight of the past weeks though was definitely the Three Counties Show, where the sun shone and members flocked to the NFU tent.

NFU President Tom Bradshaw was with us for the whole of Friday, so members were able to hear about the depth and breadth of the work that the NFU is doing from the President.

Several members attended the Cereals event in Lincolnshire and the arable event closer to home. NFU Midlands Crops Board members were able to explain the board priorities and seek members’ views on topical issues.

Funding

I have been working with Wychavon and Malvern Hills district councils on the rollout of their Rural England Prosperity Funding, so if you have a project which you think might qualify for up to £25,000 match funding, I urge you to get in touch and I can point you in the right direction.

Following NFU lobbying, a further round of funding for Farming in Protected Landscapes is also available. I have been meeting with some of the new county councillors to explain the work of the NFU and how the county council can support farmers and growers. And we’re also getting MP meetings in the diary.

Get your IHT impact story heard

We are using an AI tool to help with letter writing to explain how the Family Farm Tax will impact families. If you are in Tom Collins' or Chris Bloore’s constituencies, and you’d like to trial this AI tool, please get in touch – I can come out and help.

The more letters we receive, the more likely they are to work with the NFU to implement changes. We have some great farm walks planned for the summer across the county, so do join if you can.

New safety campaign

We have launched a new campaign, Take 5 To Stay Alive - five minutes to pause, to think, and to take care of your physical and mental wellbeing.

What one thing will you do to ensure you come home safely to your loved ones?

Wishing you all a safe harvest.

Event

Pershore & Upton Clay Shoot

»Ê¼Ò»ªÈËPershore & Upton branch are holding their annual clay shoot on 3 October at South Worcester Shooting Ground, this is a 9:30am for a 10am start.

100 bird shoot - £44 per person (excl. cartridges) 

Bacon rolls & tea/coffee 

Donations to RABI 2025 

For further information please contact [email protected]

Start date

03 October 2025 at 9:30am

End date

03 October 2025 at 5:00pm

Location

Event

Pershore & Upton Conference 2026

SAVE THE DATE

»Ê¼Ò»ªÈËPershore & Upton Conference will take place on 15 January 2026, 7.15pm for a 7.30pm start at the No.8 Arts Centre, Pershore.

More information regarding speakers and how to book in due course.

Start date

15 January 2026 at 7:15pm

End date

15 January 2026 at 11:00pm

Location

Local news

Rural England Prosperity Fund

We are really pleased to announce we have finally received confirmation of a further £33 million, 1-year extension of the Rural England Prosperity Fund. Wychavon and Malvern Hills District Councils will get a proportion of this.

The REPF will continue to provide capital funding to: 

support new and existing rural businesses to develop new products and facilities that will be of wider benefit to the local economy. This includes farm businesses looking to diversify income streams. 

Support new and improved community infrastructure that provide essential community services and assets for local people and businesses to benefit the local economy. 

While we have been campaigning for a longer-term round of the REPF, the announcement today is still very welcome, as it does seem to be a single year top-up, and Defra have made it clear that they intend any future rounds from this point to be 3–4-year rounds, which is in line with our asks. We’re told this is a top-up to provide as much stability as possible in advance of wider local funding reforms announced in the Autumn Statement. 

Local news

Access Business Support to help your business

Worcestershire farmers and growers are being encouraged to engage with the Worcestershire Growth Hub to find out more about the support available for organisations. There is a variety of new business support, funding and grants available to help organisations across Worcestershire.

Local businesses are being encouraged to contact the Worcestershire Growth Hub team to find out how their growth could be supported. There is support available for businesses looking to upskill or train their staff, businesses looking to access specialist expert advice, funding for growth ambitions and much more.

Alongside this, organisations can also find out about all of the upcoming business support events via the Worcestershire Growth Hub’s events calendar. This events page pulls all of the available business support events being delivered in Worcestershire together into one place, regardless of the organiser, location or style of event. 

To contact the Worcestershire Growth Hub team: call – 01905 677888 or email [email protected]

Local news

Farming Community Drop-In

Come and meet your Malvern Hills District Council rural farming community builder

Following the success of the collaboration with the NFU and Clive's Fruit Farm at the first of the farming engagement breakfasts in January, Community Builder Linda will be at Clive’s Fruit Farm.

This will be an opportunity to pop in and say hello and find out what a Community Builder does; buy a cuppa at the counter if wished or just pull up a chair and have a chat! It will all be very informal. We hope that the drop ins will be an opportunity to meet with other members of the farming community and find out what we can do to support. We understand the joys and challenges of the farming way of life. Your NFU County Adviser Emma Hamer will also try to be there.

We can help with information, networking, clubs and events and available grants and connect to local services. Or perhaps you have an idea for a course, activity or event that you'd like to talk through. We may even be able to support you in getting an idea off the ground or assist in finding a venue and looking into funding options.  Perhaps you'd like to develop a rural community history project, a farm walk, a discussion group or a lunch club. Or perhaps you would like to expand an existing activity and engage with farming/nonfarming neighbours. Or something else! We are here to support you in talking through that idea or to just provide a listening ear. 

Do pop in and say hello or feel free to contact Linda by email: [email protected] or telephone: 01684 862165

Date

14 May 2025 (then every second Wednesday of the month)

Venue & Timings

2-3pm at The Cafe, Clive's Fruit Farm, Nr Upton Upon Severn, WR8 OSA.

Event

Kidderminster, Hagley & Halesowen NFU Annual Charity Harvest Supper

Kidderminster, Hagley & Halesowen NFU branch are holding their annual charity harvest supper on 10 October at Rowberrys Nursery in aid of Air Ambulance, MS Society, Admiral Dementia Nurses, Parkinsons Society, RABI and Special Steps SEND Provision

Tickets are £15pp

To book your place(s) please contact the Kidderminster Branch on 01299 251619 or email: [email protected] 

Start date

10 October 2025 at 7:30pm

End date

10 October 2025 at 11:00pm

Location

Surveys and questionnaires

Call for Participants: Advancing Fairness in the UK Fresh Fruit and Vegetable Sector – University of Leicester

Are you into fresh fruit and or vegetable cultivation in the UK? University of Leicester are conducting a study on advancing fairness in fresh fruit and vegetable sector and would love to hear from you!

Participation in the study involves farmers who are into the cultivation of fresh fruits and vegetables in the UK and who are suppliers to large retailers in the UK.

All data collected will be handled with the utmost confidentiality and anonymity based on University of Leicester's guideline and used solely for academic purposes.

Start date

23 July 2025 at 12:04pm

End date

31 December 2025 at 12:00am

Surveys and questionnaires

Exploring Resilience in UK Livestock Farming

This study is being done by Michael Thupayagale from the University of Leeds. The purpose of this research study is to explore lessons learned from COVID-19 by livestock farmers and will take you approximately 15-20 minutes to complete. 

If you would like to take part, please visit the link (T&Cs and further information can be obtained there)

Start date

23 July 2025 at 1:29pm

End date

12 August 2025 at 12:00am

Local news

FiPL programme extended

There will be a further round of FiPL (Farming in Protected Landscapes) funding which will be available for members farming in and around the Malvern Hills National Landscape, formerly the Malvern Hills Area of Outstanding Natural Beauty.

Surveys and questionnaires

Mobile connectivity in Worcestershire

Is your mobile signal letting your business down?

Over 800 people have voiced their concerns already, but we need more feedback, especially from businesses.

Despite Ofcom data suggesting strong outdoor coverage, many report disruptions to calls, maps, banking, and more. Some even note a decline in service over the past year.

We’re collaborating with mobile operators to address problem areas, and your input is vital. Share your experiences to help us target improvements where they’re needed most.

Start date

01 July 2025 at 12:00am

End date

01 September 2025 at 12:00am